Chicco baby products are sold in 120 countries spanning over 6 continents. Chicco products are carried in big box retailers as well as specialty retailers. Some of the items that Chicco manufactures are toys for each stage of early development, strollers travel systems, car seats, highchairs, playards, walkers, diaper bags, and baby swings and rockers. Their products are high quality yet available at affordable price points, which have made Chicco a top brand by US, parents as well.
Chicco, the largest baby brand in Europe, was founded in 1958 in Italy by Pietro Catelli and is the core group of the parent company Artsana. Artsana was founded in 1946 as a manufacturer specializing in venapuncture and medication. Twelve years after Artsana was founded by Catelli, the birth of his first son, Enrico and nicknamed “Chicco”, inspired his most successful venture yet. Being driven by the Artsana groups’ passion for personal wellness items, drove him to expand his company to produce baby care products to enhance and help to support parents and children from pregnancy to preschool aged children. These products launched the Chicco Company and within only a few years became a favorite top name in baby products in Italian households. Today items are tested in Italy in the Happiness Laboratory by top researchers and scientists that are solely dedicated to the development of children from birth to the age of 3. These researchers and scientists observe, gather data, and analyze children to better understand babies and what makes them happy in their daily activities such as sleeping, eating, or playing. This information is then used to create products that will fit their needs and desires. These researchers and scientists partner with parents and child educators to blend their research with real world knowledge to develop their products.