| In the big scheme of things, there are two groups that | | | | something like "Are you sick and tired of coming home |
| you market to as a business owner or entrepreneur. | | | | from work and having to deal with misbehaving, |
| One is your existing customers; you try to get more | | | | disrespectful kids?" This clarifies the problem that you |
| business from them. The other is new customers or | | | | are then going to propose to solve by giving your |
| prospects; you are trying to get them to become | | | | visitors whatever your bonus is in exchange for their |
| paying customers. Squeeze pages have to do with | | | | email address. Then, you can have either text or a |
| the second group. They are a fundamental tool that | | | | video below the title (typically on the left side of the |
| online marketers use to add new prospects to their | | | | page) that further clarifies the problem and mentions |
| lists. A squeeze page is just a simple web page that | | | | benefits of opting in to your page. Then, typically to the |
| has one objective: to capture a prospect's name and | | | | right of the text you will want to have a box where |
| email address by enticing them to sign up using some | | | | prospects can enter their name and email address. |
| kind of offer. Typically these offers are for "free | | | | This box should be clearly labeled with something like |
| reports" or subscriptions to a "tip of the week" or | | | | "Enter your name and email below to claim your copy |
| something of that nature. In fact, it is likely that you | | | | of my free report..." |
| have entered your name an email address into a | | | | Now, you're probably wondering "where am I going to |
| squeeze page at some point while you have been | | | | find this "box" you mentioned?" The answer is, it |
| online. | | | | couldn't be easier... Your email marketing system (such |
| Squeeze pages can and should be used by | | | | as iContact or Constant Contact) will automatically |
| businesses of all sizes. They are very easy to set up, | | | | generate the code for these boxes. You don' t have |
| and a very inexpensive way to expand your | | | | to know anything about code or programming, just |
| marketing net and grow your list. In addition, you can | | | | how to copy and paste. From your email marketing |
| create specific squeeze pages targeted at various | | | | system, create an "opt in box" or "sign up form" and |
| segments of your market. For example, if your market | | | | then copy and paste the code they give you into the |
| is "parenting help", you could develop targeted squeeze | | | | area of your squeeze page where you want the opt |
| pages about "parenting tips for Moms", "parenting tips | | | | in box to go. (The opt in box is the little box where |
| for Dads", "parenting tips when both parents are | | | | people enter their name and email address.) And, the |
| working", and "parenting tips for single Moms or Dads". | | | | great thing is, your opt in box on your squeeze page is |
| This way, your squeeze pages can deliver specific | | | | now automatically linked to your list in your email |
| incentives to capture email addresses based on the | | | | marketing system. So, when someone enters their |
| needs and desires of these specific segments of your | | | | name and email address, you don't have to worry |
| market. | | | | about adding it to your list, it will automatically be added! |
| Setting up a squeeze page is really just like setting up | | | | That's it, if you have followed these steps you have |
| any other type of webpage. You can have a squeeze | | | | created a squeeze page. Keep in mind that you can |
| page be a page within your larger website, or it can | | | | always tweak and test your squeeze pages to see |
| have its own domain name. Once you have created | | | | what is the most effective layout, offer, and text to |
| the web page, you will want an enticing title. Continuing | | | | get as many people as possible to opt-in to your list. |
| with the "parenting help" example above, it could be | | | | |